Amazing! This new gadget will undoubtedly be loved by Apple fans. The tech giant Apple has always been seen as an
innovative company. Recently, this past few months, Apple has been gearing up to make defining products from
within an existing market. That’s awesome since its line of iPod,
iPhone, and iPad have superiorly impacted their respective markets.
Apple is now focusing on VR or virtual reality.
Cupertino
will certainly not be the first when it finally dips its toes in the VR
market, but one way to show it still has the mojo that many think has
gone is to define this growing tech niche. Oculus has already laid a
major claim to having the defining VR product of the first generation,
but Apple will look to be the defining company in taking VR to the
masses.
We will see, but at the moment Apple is even
playing catchup to mobile rivals Sony, Samsung, HTC, and Google, who all
have excellent VR headsets of varying price tags (ahem, Google
Cardboard). Cupertino is ok with this latecomer stance and has actually
been working on its own VR project for some time, likely to be a VR
headset.
Cupertino has been snapping up its fair share
of companies in the virtual and augmented reality field, including the
recent $6 million acquisition of emotion tracking software startup
Emotient. Apple also apparently has a secret team numbering in hundreds
that is working on the VR headset, while recently the company employed
Doug Bowman, someone who is a noted expert in the virtual and augmented
reality industry.
To add some more fuel to the fire,
Apple CEO Tim Cook seems extra enthused (Cook is rarely someone who gets
publically enthused about a niche), stating during the company’s Q4
earnings call this week:
"In terms of VR, I don't think
it's a niche. It's really cool and has some interesting applications,”
Cook said when asked about virtual reality technology.
From the popular iPod, iPhone, iPad, now Tech Giant Apple Is Working On VR
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