A reputable research company Kantar recently revealed that Android users in Europe now favors iOS. A huge number of those android users are now siding with iOS and the iPhone.
The interesting thing is this movement from Google’s operating system is actually happening during the summer, a season of year where Apple’s sales usually drop because consumers are awaiting a new iPhone to launch in September
In the biggest economies in Europe (Spain, France, Germany, Italy, and the United Kingdom) saw a combined 27% of all people who purchased a smartphone during the last quarter came from Android to iOS. Even in the United States the number was 9% showing Apple’s strategies are paying off.
This is especially the case in Europe though where Apple and the iPhone are enjoy even more success. Even Samsung is running scared on the Old Continent as the company decided not to launch the Galaxy Note 5 in Europe, allowing the iPhone 6 Plus to thrive.